Instead of obsessing over content engagement metrics such as likes or shares, marketers should use demand generation content strategies to gain Sales-qualified leads.

AI is transforming how SaaS companies find and convert customers. While traditional companies struggle with 32% conversion rates, AI-native firms hit 56%. Learn how automated GTM agents work 24/7 to ...

From leaked credentials to ransomware plans, the dark web is full of early warning signs — if you know where and how to look.

Zapier reports that enterprise automation connects processes in complex organizations, improving efficiency while addressing ...

Marketing Management - Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to ...

Apollo.io reports that to engage CMOs successfully, target specific times and language. Responses are instant; optimize outreach strategies for higher reply rates.

Palantir is often called a data broker, a data miner, or a giant database of personal information. In reality, it’s none of ...

Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic.

Story stocks are fun, but at the end of the day every business eventually needs to be able to produce sustainable profit ...

Indeed is an excellent job site for finding legitimate work-from-home jobs, indeed. When you begin a remote job search, just ...

Emmanuelle Cahane, head of channels, strategic partners, alliances and system integrators at Ribbon Communications, believes ...

Holland & Barrett’s chief data officer discusses the framework – and reasons – behind the retailer’s multi-layered data ...