Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Is there a more challenging, exhilarating era in history to be a brand marketer? We doubt it. Today’s organisations can reach consumers around the globe quicker and more cheaply than ever before and, ...

For some of us, social media is a fun way to connect with friends, re-share memes, and pass some time after a long day. What may seem straightforward – like posting articles, sharing photos, or ...

In recent years, the need to be a part of some sort of online community has increased. With more and more people spending so much time on social media, there are increasing worries about how sites ...

A lot of businesses fail at social media. Even though you might have a presence on Twitter or Facebook, you still may not be considered “social.” If you don’t engage your customers – and fail to ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience. Many, or all, of the products featured ...

Your brand needs a style guide to ensure that everyone who posts on your social media platforms speaks in one voice and tone. A social media style guide will help ensure your audiences recognize your ...

Avoid the social media time-suck: Choose the channels that align with your audience to become a social media success story. Social media can be a lot like social life: fun, demanding, confusing, ...

Getting people's attention on social media is more difficult than ever. Between content shock and ever-changing social-network algorithms, reaching your audience via Facebook, Twitter, and other ...

Social media use continues to increase within organizations, yet very few companies have policies giving employees guidance about what to do. Without such guidance, organizations run the risk that ...