After several years of cautious enthusiasm, the marketing and advertising technology sector is now embracing big data in a big way. That’s the good news. The obstacle is that most companies and brands ...

Avinash Tripathi is an analytics evangelist, thought leader and keynote speaker with over 20 years of experience in higher education. As we approach the halfway point in 2024, we can look back and see ...

The article reports on an exploratory, multisite case study of four organizations from the insurance, banking, telecommunications, and e-commerce industries that implemented big data analytics (BDA) ...

In an era where data-driven decision-making reigns supreme, the construction industry is amidst a transformative wave fueled by the power of big data. As technology continues to reshape various ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As businesses continue to harness Big Data to drive innovation, customer engagement and ...

Hype, coupled with action, surrounds big data as organizations transition to culture leveraging data and analytics for increased revenue, efficiency Hype continues to surround big data analytics. But ...

Data analytics, business intelligence and data visualization software are critical components of the big data technology stack. They are the tools that everyone from everyday business users to ...

Big data is revolutionizing basketball in terms of how the game is played, consumed, and even experienced. Many changes have been brought about by data analytics, which has revolutionized how scouts ...

The multi-year partnership will see the media giant tap into the firm's advanced audience capabilities and continue to use its Big Data + Panel ...

Big data and analytics have rocketed to the top of the corporate agenda. Executives look with admiration at how Google, Amazon, and others have eclipsed competitors with powerful new business models ...