Chipotle Mexican Grill is the next big brand to venture beyond the limits of earthly marketing and into the vast metaverse. For Halloween this year, the fast-casual chain is offering a free “boorito” ...

Picking an avatar in Roblox is one of the best parts of the game. There's a variety of pre-made characters you can choose from on the Roblox Store, or you can even choose to design your character by ...

Paris Hilton, the self-styled “Queen of the Metaverse,” launched an event on Monday celebrating Halloween inside of Paris World, a virtual experience in Roblox that was developed by her company 11:11 ...

Gaming platform Roblox is still seen by many as a kids' game, but the truth is that its users are growing up. Gen Z players — or players aged 17-24 — are Roblox's fastest-growing demographic, with ...

UPDATE: A day into Chipotle's contest on Roblox, users had trouble accessing the Roblox platform, Chipotle tweeted Friday. Roblox said at 6:36 p.m. ET Friday that it was making progress on the outage.

The set is fairly expensive and can cost players a substantial amount of Robux to obtain. Every year, during the month of October, players can find the bundle on sale. Users' avatars will have a ...