Google Analytics 4 taps AI to surface insights, enable custom metric tracking, and provide data-driven recommendations. Automated insights detect anomalies and surface emerging trends in your data.

In a short time, AI-powered technology like predictive analytics has gone from seeming like futuristic features only a few organizations could access, to something attainable for all businesses. This ...

Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, ...

Editor's note: This is the second in a series of two articles covering key aspects of the upcoming retirement of Universal Analytics and transition to Google Analytics 4. See the first article here: ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's rapidly evolving financial landscape, the ability to harness data for actionable ...

What if AI isn’t dumbing us down but raising humanity’s IQ? Discover how smarter tools could reshape our future. Halo X glasses don’t have a camera and don’t indicate when they’re recording audio. We ...

While the new feature is similar to anomaly detection, trend detection highlights more gradual changes that unfold over an extended period. Google Analytics 4 (GA4) added a new trend detection insight ...

Cross-Cloud Analytics Market growth accelerates as enterprises adopt hybrid and multi-cloud strategies, driving demand for unified data insights, AI-powered analytics, and seamless integration across ...

SAN JOSE, Calif. & HYDERABAD, India--(BUSINESS WIRE)--Analytics Insight has announced 'Big Data Analytics Companies of the Year’ in its September magazine issue. The issue is focusing on trailblazing ...