The capital asset pricing model (CAPM) can help you evaluate a stock's potential for reward within the context of its inherent risk.

Here's how to write engaging headlines--for emails, ads, articles. Headlines can make or break marketing: If people don't read them, they don't go on to read your content. Use this proven formula.

Discover how the Lehman Formula calculates investment banking commissions with tiered fees for client transactions. Learn its application through examples and benefit analysis.