Steven Nickolas is a writer and has 10+ years of experience working as a consultant to retail and institutional investors. Thomas J. Brock is a CFA and CPA with more than 20 years of experience in ...

The legends of copywriting agree on a universal truth: It can destroy or skyrocket your marketing campaign. "It" is your headline. And that makes sense: The headline is the first thing that gets ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Erika Rasure is globally-recognized as a leading consumer economics subject matter expert, ...