Oracle Autonomous Database has been available since last March, letting early adopters get their hands on it. At a time when data is increasingly seen as a company’s most important asset, the ...

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

From AI-powered cocktail pairings to poop-tracking algorithms, The Drum Awards for Marketing winners show how a single data point can unlock big ideas. Here are lessons marketers can borrow for their ...

How can data transform the future of urban transport?  From optimizing bus routes to monitoring the real-world performance of electric vehicles, digitalization is the key to building smarter, cleaner, ...

You're a database administrator, working hard, never catching up. You keep the databases humming morning, noon and night, weekdays, weekends and holidays. Or at least you try to. But things happen.

What could be worse than a major data breach involving millions of records that occurs at a well-known global company affecting millions of personal records? Answer: a cover-up of the entire incident.

ABSTRACT To accomplish the objectives of a long-term ecological monitoring program (LTEM), repurposing research data collected by other researchers is an alternative to original data collection. The ...

Addressing data retention is the surest way to mitigate risks and costs of a data breach. With numerous global regulations requiring organizations to provide up-to-date and enforced retention ...