AI-driven search is reshaping SEO. Learn how to build authority and trust to optimize your site content for AI-generated search responses.

For years, Google has relied on its preset algorithm to show top stories in your search results. Now, the tech giant is making search more personalised with the new “Preferred Sources” feature ...

The algorithm thinks you’re rich. Prepare to pay more for that flight. Airlines and other companies are increasingly using data to determine pricing, says a visiting scholar at Harvard’s Berkman Klein ...

Entity optimization has replaced pure keyword targeting. Search engines now evaluate your business through relationships and contextual relevance within your local market.

How marketers can use answer engine optimization (AEO) to gain visibility in zero-click searches and adapt to evolving SERP behavior.

How do the algorithms that populate our social media feeds actually work? In a piece for Time Magazine excerpted from his recent book Robin Hood Math, Noah Giansiracusa sheds light on the algorithms ...