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Cracker Barrel unveiled a new logo on Tuesday. The chain's new emblem drew disapproval from some Cracker Barrel fans. It's the latest change at Cracker Barrel in an attempt to turn around its ...

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Cracker Barrel’s new logo was accused by conservative critics of being the company’s "Bud Light" moment after receiving intense online backlash, while CEO Julie Felss Masino contended the response has ...

Cracker Barrel announced on Aug. 19 its getting a new, simplified logo; and it's not everyone's cup of tea. The nationwide restaurant chain and country store, which is known for its comfort food and ...

The fallout from Cracker Barrel’s logo change and restaurant makeover isn’t over. Shares of the food chain plunged Thursday as customer backlash and investor unease drove the chain’s worst losing ...

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets ...

NEW YORK — Cracker Barrel is marching forward with an ongoing makeover. And to the dismay of some fans, the chain’s new logo now ditches the barrel itself. Or rather, the drawing many have associated ...

Few things in American life have felt as trapped in the amber of history as Cracker Barrel restaurants, with their recipe of comfort food served up in cozy confines that evoke a bygone era. It's ...