The diffusion of innovations theory describes a technique some companies use to develop a marketing strategy for new products and market share. These five steps apply.

Based on in-depth interviews with nine Douyin users, this study investigates how “positive energy” short videos are interpreted and practiced in users’ everyday processes of viewing, evaluating, ...

Reviews of notable new fiction, nonfiction, and poetry.

We introduce a taxonomy that reflects the theoretical contribution of empirical articles along two dimensions: theory building and theory testing. We used that taxonomy to track trends in the ...

Learn how to build a scalable SaaS app without coding or a team. This step-by-step guide shows you how to leverage AI tools for success.

These articles originally appeared as a weekly serial in the OVN | VCSUN from July 8 — Aug. 14. Here, all seven parts are ...

Jonathan Rauch on the “constitution of knowledge,” disinformation’s dangers, and why reality always wins. Plus: What a J. D.

Your essay needs a single core claim that everything else supports. Skip the fluff and aim for a sentence that sets a clear ...