The mobile app market is fiercely competitive. Standing out and reaching the right users requires innovative strategies and a keen understanding of where your audience spends their time. Increasingly, ...

The rapid expansion of supply-side platforms (SSPs) is significantly transforming Connected TV (CTV) advertising, adding layers of complexity for media buyers. Leading platforms like Netflix and ...

AUSTIN, Texas, April 9, 2025 /PRNewswire/ -- Orange 142, a division of Direct Digital Holdings (DRCT) and a leader in digital marketing solutions for destination marketing organizations, today ...

AUSTIN, Texas, April 9, 2025 /PRNewswire/ -- Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing solutions for destination marketing organizations, today ...

This timely guide addresses the transformational shift from traditional linear TV to streaming platforms, creating new opportunities for brands of all sizes. With CTV spending projected to hit $33.35 ...

Quick: What’s your favorite ad? Bet whatever just came to mind had nothing to do with B2B. That’s because B2B ads are often stuffy, technical and — to be honest — kind of boring. But it doesn’t have ...

LOS ANGELES, Aug. 26, 2025 /PRNewswire/ -- ElementalTV, a leading innovator in CTV advertising technology, has announced that it has been selected as winner of the "Best CTV Monetization Platform" ...