Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Ikea is opening a new store and hiring fully remote workers. The catch? It's in Roblox, and it's only for a limited time.

Hey, late-stage capitalism has reached a new and depressing milestone: Digital stores run by real people. Released in 2006, Roblox is a multi-platform multiplayer game that lets players use ...

Game and experience creation within mobile and metaverse platform Roblox is an increasingly popular way for development studios to reach new audiences and find success. And this weekend the field ...

Mango opens virtual store on Roblox More brands and retailers have flocked to the online game platform to create digital renditions of their stores and products.

Furniture store IKEA will pay people £13.15 / €14.80 per hour to work in a virtual store it’s opening inside Roblox. The Co-Worker Game, as it’s called, will let players “experience working in IKEA’s ...

Activewear brand Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration that will let users unlock virtual rewards in the brand’s real-world stores. The biggest ...

Execs from Roblox, National Geographic, the NFL, PepsiCo and Mastercard discuss the benefits and challenges of crafting fan-driven brand experiences.

Today’s news: Perplexity In Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden AI search AI search engine Perplexity is in talks with ...