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36氪
8月
年入30亿+的毛绒玩具Build-A-Bear,如何走出低谷?
回顾这一年的玩具与IP衍生行业,“毛绒玩具”无疑是主要关键词之一。 国内,淘宝天猫、B站会员购、京东等平台,泡泡玛特、TNTSPACE等公司,毛绒品类都有突出数据。国际,Jellycat、Squishmallows、Build-A-Bear等品牌,也都保持前行。 在此前的文章,我们曾指出 ...
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