Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows ...

Learn how to purchase a Facebook ad quickly, maximizing your marketing efforts with ease.

The company’s system for targeting ads is under fire for gender and ethnic bias. In some cases, the cure could be worse than the disease.

Social Media - In social advertising, where is your money better spent—on Twitter, or on Facebook? Here are the key findings of a study across four measurement categories.

Facebook will now show you ads based on your Facebook preferences both on and off of the site. Oh, and it will also show its ads to non-Facebook users. OMG, Facebook, boundaries!

Facebook Ad Breaks, the social network's pre-roll and mid-roll video ads, are launching in 21 new countries. Facebook announced that Ad Breaks were ...

Under the terms of a settlement with the ACLU and other civil rights groups earlier this year, Facebook has been taking steps to prevent discriminatory ad targeting. Specifically, the company says ...

It’s no secret that Google Ads (formerly known as Google AdWords) and Facebook Ads have a longstanding rivalry. What is it about these two platforms that cause so much discussion? And how do you ...

Researchers warn that an advertising platform with categories like “Army” and “United States Air Force Security Forces” could be abused.

Signal is accusing Facebook of disabling its ad account after it tried to expose its ad targeting practices.