In predictive modeling, future events are predicted based on statistical analysis. Read this guide to understand how predictive modeling works and how it can benefit your business.

Predictive modeling uses known results to create, process, and validate a model to forecast future outcomes. It is a tool used in predictive analytics, a data mining technique.

There are a few different types of predictive modeling. Find out what makes each unique and how you can use them in your data projects.

At the recent Modern Marketing Summit, I moderated a panel, "Know Thy Customer: Predictive Modeling And Brands Doing It Right," in front of over 100 attendees in the very cool Altman Building on ...

Unfortunately, not many of today’s predictive audience models are being fed by sufficient, privacy-safe seed data to yield accurate addressability at scale. It’s also important for marketers to ask ...

Model Man: Paolo Gaudiano is the president and chief technology officer at Icosystem, a predictive modeling company. TR: To some people, predictive modeling sounds like magic, because it promises ...

Models built on machine learning in health care can be victims of their own success, according to researchers. Their study assessed the impact of implementing predictive models on the subsequent ...