Check out all the new things that are going to change Roblox, announced in the RDC 2025 keynote livestream, including tech, ...

(Bloomberg) -- Roblox Corp. is testing a short-form video app similar to TikTok that will allow users to capture and share 30-second clips of their video-game play.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Roblox is trying to push hard with its ads in 2025, but it's coming at the cost of the creator studios that make the game great.