The team behind record-breaking Roblox game Adopt Me has branched out to create its own development studio, Uplift Games.

NewFissy, Bethink, and the team that brought the super popular Roblox game, Adopt Me! is founding a studio. It’s called Uplift Games and was officially announced today.

Roblox launches its first generative AI game creation tools The Code Assist and Material Generator betas hope to make game creation less tedious.

Roblox is the next big platform, according to Gamefam chief executive officer Joe Ferencz, and he wants to help it grow.

Roblox is trying to push hard with its ads in 2025, but it's coming at the cost of the creator studios that make the game great.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.