The returns on investment for Amazon's Dash program may be a bit murky for now, but there are some intangibles to ponder.

Amazon introduced a product on Tuesday so crazy we thought that it was an early April Fools' joke. It's the Dash Button, a plastic single-function controller the size of a pack of gum. Each button ...

Amazon's Dash button was a marketing vehicle and a trinket designed to remind you that you could easily replenish supplies and order consumer product goods via Amazon.