Sales reps love sales scripts because they make selling easier and more automatic. However, if you're going to use a script, you can't let it sound like you're reading from a script!

How to Write a Sales Marketing Script. Providing your sales reps with a script is necessary to maintain control of the sales cycle. Planning, testing and refining the script is an ongoing process ...

Many sales training firms are still flogging the notion that you can sell by following a script. All you end up doing is irritating your customers.

Use a video sales letter to attract cold traffic that may not even realize they have a need for your product or service.

We have to listen for clues in their script. We must question them, test them and coldly reject them when we get a warning sign, through our watchdog instincts, that all is not right.

A one-size-fits-all approach doesn’t work well with today’s customers, who like to be treated as individuals. While scripts do have a place in the learning process, with enough training and ...

A great cold call script helps reps make a positive first impression. You can customize these examples and start using them right away.