Asian fast-casual restaurant chain Wow Bao is continuing its Web3 push with a new Roblox experience that is integrated with its Hot Buns Club rewards program. Since launching in 2003 in Chicago, Wow ...

Wow Bao’s Dim Sum Palace on Roblox (Graphic: Business Wire) Wow Bao–the fast-casual Asian street food concept–has launched an immersive experience and limited-time promotional campaign on Roblox, the ...

INDIANAPOLIS--(BUSINESS WIRE)--Wow Bao is once again setting the standard for innovation with its latest venture into the metaverse, partnering with Flaunt to power the first-ever integration between ...

Hype around the metaverse may have dissipated, but brands remain interested in leveraging online games to foster affinity with young consumer groups that have largely shunned traditional media. Wow ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Wow Bao is connecting real-life restaurant rewards to ...

Wow Bao is once again breaking barriers with a full integration of its Hot Buns Club rewards program in the metaverse. US-based Roblox players who visit Wow Bao’s virtual experience, Dim Sum Palace, ...

Fast-casual Asian bao bun concept Wow Bao announced its latest foray into the metaverse: the company launched a virtual dance club and lounge on Roblox on Wednesday morning. This new gamified ...