In the “How to Train Your Dragon” Roblox game, new challenges, dragons and virtual items including Viking hats pop up before the movie’s release.

The Los Angeles Times noted this as it talked about the game’s adaptation of the How To Train Your Dragon movie, which recently got a live-action adaptation.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

In the “How to Train Your Dragon” Roblox game, new challenges, dragons and virtual items including Viking hats pop up before the movie’s release.

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans June 18, 2025Updated Wed., June 18, 2025 at 11:36 a.m.