For brands seeking to engage Gen Z in the metaverse, Roblox’s VP of global partnerships, Christina Wootton, shared her top five tips based on success stories from various industries.

The Retro TDS experience was specifically designed by TYGYTGG for the Roblox platform. In this cooperative tower defense game, players can unite to repel countless boss waves and zombies in order ...

With a focus on edutainment, the Roblox activation from beauty brand e.l.f. enjoins its Gen-Z fans to create their dream start-up and hone their entrepreneurial skills.

HOLLYWOOD, Calif., October 07, 2024--"Virtual Vote," the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership with ...

In a new survey, Roblox asked Gen Z users to describe how they express themselves in the metaverse. It found that avatars and digital fashion are hugely important to Gen Z, sometimes even more ...

The German fashion company has launched a Roblox experience in an effort to interest younger consumers in its denim-focused Hugo Blue line.

All Working Tower Defense Simulator Codes in Roblox EnterCodeHere – Coin Crate (New) 1POINT7MIL – Free rewards (must have a Farm Tower to redeem) ...

Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.