The campaign - Hilton's first foray into the metaverse - will launch in Slivingland, Paris Hilton's virtual Roblox world, giving visitors a chance to earn real-world rewards with the hospitality ...

Hilton Hotels Suggests Another Way to Buoy Brand Loyalty: Roblox Rewards The hospitality business is the latest company to use the video game platform as a brand-building tool.

This time, I’m not just going camping in Roblox – I’m the bad guy. In this video, I flip the script and play the villain in a classic camping horror game. From setting traps to scaring the ...