'Ready Player Two' author Ernest Cline is going on a book tour inside 'Roblox,' complete with a treasure hunt to win virtual fan gear.

Speaking to Newsweek in an exclusive interview, the Vice President of Product for the Roblox Corporation has weighed in on the Rthro vs Blocky avatar debate.

HarperCollins has been named the publishing licensee in the U.S. and Canada for Roblox, an online entertainment platform that draws more than 60 million fans of all ages each month.