Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

For brands seeking to engage Gen Z in the metaverse, Roblox’s VP of global partnerships, Christina Wootton, shared her top five tips based on success stories from various industries.

While WPP is emphasizing Gen Z’s presence on the platform, the true value of its partnership with Roblox may lie in the potential to appeal to an even younger demographic, according to Jim ...

Roblox Moments will bring the best community-created clips and highlights from the game straight to your phone, rivaling ...

As long as youth culture has existed, adults have been mystified, perplexed, and even threatened by it. At least once a week ...

The German fashion company has launched a Roblox experience in an effort to interest younger consumers in its denim-focused Hugo Blue line.

Shares of Gen-Z favorite Roblox skyrocketed 52% within minutes of the online gaming platform's long-awaited public-market debut, propelling the firm's market capitalization to nearly 50% more than ...

Gen Alpha is more interested in going to movie theaters than older generations and their favorite franchises are 'Roblox,' ...

Investor City is the best tycoon experience available on the Roblox platform, especially for the GenZ and Gen Alpha players who have been seeing social posts on how real estate can turn them into ...

The lawsuits allege that Roblox prioritized its profits over child safety. The gaming platform rebuts claims it would ...