SPAIN - 2021/03/30: In this photo illustration, the Roblox app seen displayed on a smartphone screen and a Roblox logo in the background. (Photo Illustration by Thiago Prudêncio/SOPA ...

In September, a quirky game called Steal a Brainrot hosted 25 million players at the same time on Roblox’s global platform, surpassing a record set just months earlier by Roblox’s prior hit, Grow a ...

Superbullet Studios pivoted from Roblox game development into building proprietary AI tools. The studio’s code editor integrates directly with Roblox Studio, cutting setup time to under a minute.

In Q2 alone, Roblox paid out over $316 million to developers, which was 29% of revenue and 22% of bookings. That’s up big YoY, and it shows how central creators are to the model. In Q2, bookings hit ...

“The biggest headwind Roblox faces is developer adoption,” said Ben Spoont, CEO of Misfits Gaming, an interactive ...

(Bloomberg/Cecilia D’Anastasio) — Roblox Corp. executives have been trying to get advertisers to market their wares in the gaming platform’s virtual worlds since the company went public in 2021. It’s ...

Roblox's "Grow A Garden" game is breaking popularity records. The game involves buying seeds, planting, and selling virtual crops. I tried it — and I can see how you could get ahead quickly if you ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. I’ve arrived in the middle of a vast expanse of what looks like green LEGO ...