Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.

Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.

Chipotle Mexican Grill is going back into the metaverse to give away free burritos with a new Burrito Builder game on Roblox for National Burrito Day.

Roblox is allowing players to earn free food from Chipotle for a limited time, and all you have to do is work in the virtual burrito kitchen.

This wasn't linked to "any specific experiences or partnerships," Roblox explained. The promo offers a total $1 million in free Chipotle burritos to players as part of a Halloween event.

As part of a new collaboration with the mega-popular game Roblox, Chipotle Mexican Grill has opened a new virtual location within the title that can net players a free burrito. This crossover is ...

In an exclusive interview with The Drum, Chipotle’s chief marketing officer Chris Brandt reflects on the brand’s year in the metaverse, how to not be lame on Roblox and why you shouldn’t ...