A Roblox assignment on Glow Up was a natural fit, Winnie says, because Roblox users enjoy experimenting with their appearance through their avatars.

After almost six years, the official "Roblox" account has decided to change its avatar, marking a significant shift in its brand image.

Roblox is launching its own take on video chat called Roblox Connect. The feature, which is set to launch later this year, lets you chat with other people as your avatar.

Roblox will offer layered clothing and facial gestures for more realistic avatars The company announced the experimental features at its annual developer conference.

Roblox Connect weaves Roblox's existing avatars, voice chat and camera-based facial animations together into a new product.

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Roblox is about to let users sell custom-made avatar bodies and heads Roblox is offering a new way for creators to make money off the virtual goods they create.