Step this way to the metaverse. Roblox has a virtual concert coming with pop star Ava Max, who will sing songs from her new album Heaven & Hell on Friday.

Pop singer Ava Max is throwing an immersive record-launch party on Roblox on Friday, Sept. 25, where she’ll share behind-the-scenes stories from her just released debut album, “Heaven & Hell ...

Roblox has teamed up with music artist Ava Max to host a record launch party on the platform. The singer will be the first artist to use Roblox's new Party Place.

Ava Max had a launch party for her album 'Heaven & Hell' in kids' game Roblox, and the whole event was a pure chaotic fever dream.

The Ava Max Launch Party Place in Roblox It’s not a one-off: Roblox — which says it has over 150 million monthly active users — hopes to launch weekly immersive record-release parties.

The Ava Max Launch Party Place in Roblox It’s not a one-off: Roblox — which says it has over 150 million monthly active users — hopes to launch weekly immersive record-release parties.

Ava Labs President John Wu joins Yahoo Finance Live to discuss Roblox earnings, daily active users, immersion in the metaverse, users participating in building games, and blockchain as a service.

Ava’s Launch Party Place, created by Atlantic Records and Artist Partner Group in partnership with a top Roblox developer, leverages Roblox’s Party Place experience and brings the album’s ...

With artists like Ava Max jumping on board, Roblox is trying to turn into a major virtual music venue, competing with the likes of Fortnite, TikTok, and Minecraft.