Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up.

RBLX is testing ads with Google and rolling out IP licensing deals to diversify beyond its virtual currency model.

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

All Immersive Ads on Roblox must comply with the platform’s Community Standards and Advertising Standards, including Publisher Integrity requirements.

Roblox partners with PubMatic to launch immersive video ads on its platform, targeting major brands and driving revenue growth. Find out why RBLX stock is a Buy.

Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships. The ...

Players will soon be able to choose to watch ads to unlock rewards in Roblox games.

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

Roblox in-game ads will arrive on the platform soon, and while Roblox leads the charge, major players like Microsoft and Sony are set to follow suit ...