For brands seeking to engage Gen Z in the metaverse, Roblox’s VP of global partnerships, Christina Wootton, shared her top five tips based on success stories from various industries.

Through the partnership, Roblox will help WPP to develop new strategies for leveraging the platform as a creative channel, including partnerships with Roblox creators.

“Virtual Vote,” the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership ...

Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

Having launched a metaverse gaming experience on Roblox last year, Claire’s is betting on digital wearables. Limited edition physical versions could also be on the cards.

In addition to confirming ages for individual accounts, Roblox also said it plans to adopt new systems that will limit ...