A product development strategy provides a framework for creating new products or improving the performance, cost or quality of existing products. The strategy helps a company achieve business goals, ...

A traditional organization achieves efficiency and control of work by division of labor. Employees or departments carry out work in one business area, such as design, marketing or production. New ...

Gunjan Paliwal is Sr. Product Marketing Manager at Meta, which builds tech that helps people connect, find communities & grow businesses. In today's hyper-competitive business landscape, selecting the ...

Does your business identify your customers' needs for new product development (NPD)? And how can customer involvement in the process of NPD be effective? The idea seems simplistic in real-life ...

Successfully developing products for global markets requires combining technical expertise, regulatory know-how, and a deep ...

How are generative artificial intelligence (GenAI) tools being integrated into consumer product companies? Do they improve product development, marketing strategies, and customer service? How do they ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

This is a preview. Log in through your library . Abstract Hofer (1975, p. 798) argues that "the most fundamental variable in determining an appropriate business strategy is the stage of the product ...