It’s no longer uncommon for marketers to customize the messages they send via email, but such personalization capabilities haven’t typically been extended to Web content. Enter Silverpop, which last ...

Delivering personalized experiences to customers is clearly a top priority of marketers. In fact, 94% of senior-level executives believe delivering personalization is critical or important to reaching ...

Startup General Cybernetics is offering an unusual twist on the web browsing experience with a new product called Streamfully. Once you install the Streamfully extension for Google Chrome, you can ...

Yahoo announced that they are taking My Yahoo Search (or personal search) to the 360th degree today with the launch of Yahoo ‘My Web’ – a beefed up personalized web offering which offers RSS ...

It’s taken several years, but Flipboard is finally coming to the platform where most digital publishers start. After providing readers with beautiful, personalized mobile magazines on their mobile ...

You can improve lead-capture and sales-conversion rates by directing your prospective customers to special Web site landing pages. But you can enjoy even greater success by expanding your landing ...

Facebook has a new app called E.gg that allows users to create personalized websites. E.gg is described as a "digital zine creator," and was introduced with a similarly ancient reference: websites ...

Personalized advertising is an Internet-based advertising system in which advertisers track user traits and online behaviors to generate more targeted, personalized advertising messages. The intent is ...