Roblox is opening up its video ads offering to all advertisers following trial testing with brands including Warner Bros. Pictures.

Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up.

The meme-like ads on the children’s gaming platform Roblox don’t look like ads anywhere else. They’re crude, and many look like they were whipped up in the ’90s version of Microsoft Paint.

Roblox has expanded its immersive video ads access to all advertisers, enabling them to reach Roblox’s Gen Z users who represent over half of the platform’s 71.5m daily active users. Available ...

Last month Roblox, the game creation platform, announced the launch of its new advertising network, the Roblox Partner Program. Now that it’s out, what do these 'immersive ads' actually look like?

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...