Google rolled out deeper reporting for Search AI Max campaigns, giving advertisers fresh visibility into how its AI expands ...

Google’s AI Max for Search is now in global beta with one-click experiments and an upcoming text guidelines feature to steer ...

Branded keywords used to be a reliable and affordable way for businesses to attract high-value customers looking for their brand. But in the past year, they have become much more expensive. This ...

According to groundbreaking new data published by SparkToro in partnership with Datos, people’s searching behaviors are becoming more insular, with a quarter of all Google searches dominated by just a ...

Google launched “preferred sources,” a new feature that “lets you customize your experience to see more from your favorite ...

Google confirms no conversion minimums for AI Max for Search, but Smart Bidding is required for search-term matching.

Google's makes it easier to see more of the sites you love, with the launch of this new feature that includes local news.

Google Search's AI Mode is becoming the new default, offering a more conversational experience for complex queries with ...