Here's how to write a case study that showcases the benefits of your product or service and turn visitors into buyers, clients, or customers. Anyone can write nice things about their own brand. But ...

Looking to produce case studies that increase the credibility of your business and attract new customers? There is a methodical art to case studies — an art you can master. One mistake I often see ...

In the late 1990s, when Ray McCandless was asked to create a public-administration concentration in the M.B.A. program at the University of Findlay, he wanted to include a memorable capstone ...

Case studies are like condensed action films—full of characters, plot, and conflict—in which, thanks to your help, the clients get what they want. Part of a case study's persuasive power comes from ...

How to Write an Advertising Case Study. A carefully crafted advertising case study tells potential advertisers how your medium helped a company build their brand or make more sales. Case studies ...

An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies.