What It Is: Unemployed Denim is a denim-customization company started by Sydney Izen out of her college dorm room at Cornell University. The Process: In terms of how custom you can get with your ...

Denim now isn't so much about trends as it is a lifestyle. One approach finds the perfect marriage of chic and kitsch-thanks to cool/quirky iron-on patches. In other words: it's a DIY dresser's ...