The MarketWatch News Department was not involved in the creation of this content. This expansion of offerings and capabilities across NVivo and ATLAS.ti will enable Lumivero to provide customers, both ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...