How do Facebook ads target users? In the days when print, radio and television were the only games in town, advertisers selected the publication or TV show they wanted to advertise in and perhaps ...

Do Facebook Ads really work? Yes, they do. Here's what you need to know about them and how to set up your first campaign.

Your competitors' social advertising strategies provide insight for your own campaigns. Here's how to use Facebook Ads Library to get a leg up.

Ads can be tailored down to granular details – like whether you got engaged recently, are interested in organic food, or share characteristics with people who bought a BMW ...