If you want to boost sales using direct mail, you need more than just a pretty postcard. Here are expert tips to maximize your ROI.

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

Even seasoned marketers can make costly mistakes when it comes to direct mail. Here are seven of the most common mistakes — and how to steer clear of them.

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...