David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

Let’s be honest—getting customers to respond to marketing these days can feel like pulling teeth. Digital ads? Overcrowded. Emails? Lost in spam. Social media? A never-ending scroll. But direct mail?

I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance, ...

How well do you communicate the value of direct mail to your customers? For many years now, direct mail has been bashed for being too old school and past its time. The reality is far from that. Direct ...

How benefit leaders communicate about company offerings makes the difference between high engagement and a good benefit going unused. While digital messaging has become increasingly popular, they ...