The direct mail revival is here, and if we can get ahead of it, we as marketers and business owners can corner our markets.

If you want to boost sales using direct mail, you need more than just a pretty postcard. Here are expert tips to maximize your ROI.

Direct mail is not only standing the test of time, but it also continues to evolve and thrive in the face of digital disruption.

Even seasoned marketers can make costly mistakes when it comes to direct mail. Here are seven of the most common mistakes — and how to steer clear of them.