As gaming becomes increasingly entrenched in mainstream culture, it presents a unique opportunity for brands to rethink how they engage with consumers. There are more than three billion digital gamers ...

KPIs focus on strategic business objectives, while metrics provide supporting data. Understanding this distinction is key for successful customer relationships. Create KPIs through collaboration with ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The key is understanding the customer relationship conversion process and forming strategic ...