A lot of businesses fail at social media. Even though you might have a presence on Twitter or Facebook, you still may not be considered “social.” If you don’t engage your customers – and ...

How can marketers create well-conceived, well-written, optimized social media campaigns that engage? Check out this article and you'll be writing up a killer social media campaign in no time.

Avoid the social media time-suck: Choose the channels that align with your audience to become a social media success story.

Social media is an essential component of any marketing strategy. Learn what a social media marketing strategy is and how to create one.

Lastly, use every analytical tool possible on these social media sites to assess how each content type and campaign resonates with your audience.

Creating a solid social media marketing strategy is crucial for any business looking to thrive in today’s digital world. This strategy acts as a roadmap, guiding your efforts to connect with ...

From person-to-person coaching and intensive hands-on seminars to interactive online courses and media reporting, Poynter helps journalists sharpen skills and elevate storytelling throughout their ...

Create a social media content plan to increase user engagement, grow your following, and earn sales for your business.

Your brand needs a style guide to ensure that everyone who posts on your social media speaks in one voice and tone. Here's how to create a guide in 5 steps.

AmpiFire has released a guide explaining how to create an Amp using AmpCast—their AI-powered system that transforms single ...