A lot of businesses fail at social media. Even though you might have a presence on Twitter or Facebook, you still may not be considered “social.” If you don’t engage your customers – and ...

Learn how to monetize your social media accounts. Explore proven social media monetization techniques and find the best options for you.

Helen Duce, managing director of EffectiveBrands Asia, and Nico Stouthart, senior consultant with EffectiveBrands, discuss the ‘what’ and ‘how’ of creating an organisation that is ready to fully ...

Social media marketing can be cost-effective when you pick platforms suited to your business and consistently deliver messages that engage your target audience.

Create a social media content plan to increase user engagement, grow your following, and earn sales for your business.

How to start a social media site in 4 steps Social media sites just keeps growing and growing. So why not to create your own one! There is a demand; all you need to do is to find the right tools ...

Your brand needs a style guide to ensure that everyone who posts on your social media speaks in one voice and tone. Here's how to create a guide in 5 steps.

Avoid the social media time-suck: Choose the channels that align with your audience to become a social media success story.

How can marketers create well-conceived, well-written, optimized social media campaigns that engage? Check out this article and you'll be writing up a killer social media campaign in no time.

From person-to-person coaching and intensive hands-on seminars to interactive online courses and media reporting, Poynter helps journalists sharpen skills and elevate storytelling throughout their ...