Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. Google shares a "never-before-seen, under-the-hood" look at its ...

Nate Louis noticed that clickable stars were placed next to the keyword list in his Google Ads advertiser console. He can click them to highlight them and unclick them to unhighlight them. He has ...

Google Ads can be an effective way to reach an audience of new customers. However, if you do not have a well-thought-out keyword list, your search and display ads may not be shown to those much ...

Google's Ginny Marvin shared two new resources and guides around Google Ads that the company just announced. One is the Search Ads Automation Guide and the other is a guide around the Google Ads ...

Learn how to use Google Ads Keyword Planner — from finding high-impact keywords to understanding search volumes and forecasts.

The keyword planner tool is baked right into the Google Ads platform and provides keywords complete with volume, expected CPCs and level of competition based on either a URL or keyword examples.

Search volume is a key metric in keyword research. Read about its limitations and how to get the most out of keyword search volume for SEO.

Anyone who has done keyword marketing in the last few years has realized that Google's algorithm has shifted toward intent-based search results. What this means for many professionals engaged in ...

To prevent unwanted impressions or clicks from certain search terms across multiple campaigns, advertisers can create a negative keyword list at the account level and then apply it to relevant ...

Most SEOs use average monthly search volume, however, there are many other approaches and tools that can take your keyword research a few steps further. One of those tools is the Google Ads Keyword ...