Google Analytics 4 taps AI to surface insights, enable custom metric tracking, and provide data-driven recommendations.

Google Analytics introduced a new AI-powered feature called Generated insights that automatically detects and explains significant data fluctuations.

Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, ...

Subscribers to Google Analytics 360, the paid-for service, will have a little longer as Universal Analytics will be phased out in 2024.

In today's rapidly evolving financial landscape, the ability to harness data for actionable insights is no longer a luxury but a necessity. Data analytics, the process of examining large data sets ...

Thanks to generative AI, we’re getting close to the promise of truly “democratizing” data. This means anyone can make decisions that are data-driven, not just highly skilled data scientists. Here ‘s ...

What are the benefits of GenAI for data analytics? Discover insights and strategies in our guide!

SkyQuest Technology Consulting published a report, titled, Cloud Analytics Market - Global Opportunity Analysis and Industry Forecast, 2025-2032", valued at USD 40.23 Billion in 2024. With a projected ...

Track top products, adjust pricing strategies and enhance your retail ROI using insights from Google Merchant Center.

Looking to combine marketing expertise with data analytics skills? Click 'play' to hear from Marcelinaty Pimentel, a Rutgers Business School Marketing Analytics and Insights student, on how she ...