Google has added the negative keywords tab to the Google Ads Keyword Planner tool. This gives advertisers more data and tools to add keywords to exclude from their Google Ads campaigns.

Learn how to use Google Ads Keyword Planner — from finding high-impact keywords to understanding search volumes and forecasts.

Google Ads has a new feature in the keyword planner tool that will auto-organize new keywords into ad groups for you. This feature will take your new keywords and auto-organize them into keyword ...

Learn how to use Google Ads Keyword Planner — from finding high-impact keywords to understanding search volumes and forecasts.

Learn all about Google Ads' keyword insertion feature, which dynamically includes search terms in ad copy to boost relevance and clicks.

A/B testing is essential for any marketer using Google Ads. Test and refine ad elements, and you’ll get better ad performance, lower costs, a better user experience and an edge over the competition.

When it comes to Google Ads campaigns, moving from a purely keyword-centric approach to focusing on user intent is a strategic pivot that can lead to substantially higher conversion rates ...

The tool uses your website URL to create Search campaigns by generating relevant ad content, including assets and keywords.

Ask any SEO pro and they will tell you that trying to do keyword research without a keyword research tool is a thankless task – and it’s pretty much impossible to build a comprehensive list of ...

From weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and ...