Back in late April, Google announced that it was changing the way AdWords would work for agencies and application providers managing paid search via the AdWords API. This seemingly simple change from ...

Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare. Marketers need to evaluate their approach to ...

Google introduced the Knowledge Graph in 2012 to help searchers discover new information quicker. Essentially, users can search for places, people, companies, and products and find instant results ...

Google is rolling out new artificial intelligence tools to help marketers create advertisements, seeking to expand its use of AI in products and capitalize on the growing demand from business for the ...

Perspective, Google's new API, will take any phrase and tell you how toxic it is. Here's what could this mean for search marketers. Perspective, Google’s new API, will take any phrase and tell you how ...